OnePlus could be preparing to significantly scale back its global presence, according to a recent Bloomberg report that claims the smartphone maker is planning a phased withdrawal from several international markets.
The report suggests that operations in the United States and Europe could begin winding down as early as this week, while India is expected to remain a key market for the company until a potential exit planned for 2027.
US and Europe Exit Could Begin This Week
According to Bloomberg, the initial phase of the restructuring is imminent, with OnePlus reportedly preparing to cease operations across North America and Europe.
The report states that the company may begin shutting down business activities in these regions within days as part of a broader strategic overhaul.
However, neither OnePlus nor its parent company Oppo has officially confirmed the claims.
Oppo Restructuring Reportedly Driving the Move
The reported market withdrawal is said to be linked to a larger restructuring effort underway at Guangdong Oppo Mobile Telecommunications Corporation Ltd., the parent company of OnePlus.
Bloomberg also indicated that Realme, another Oppo-owned smartphone brand, could undergo strategic changes, including a reported exit from the Chinese domestic market.
Shipment Decline and Profitability Concerns
The report follows recent industry claims suggesting that OnePlus shipments have declined by approximately 20%.
According to Android Headlines, the company faced lower-than-expected sales performance despite significant investments by Oppo. The publication claimed Oppo invested roughly $14 billion while continuing to face profitability challenges, prompting cost-cutting measures.
Challenges in Western Markets
Reports indicate that OnePlus struggled to maintain growth momentum in North America and Western Europe after an initial period of expansion.
Industry observers have pointed to several developments as signs of a strategic pullback, including:
- Reported cancellation of devices such as the OnePlus Open 2 and OnePlus 15s.
- Closure of the company’s US headquarters.
- Reduced operational footprint across Europe.
- Reported end of its partnership with T-Mobile.
These developments have fueled speculation regarding the brand’s long-term commitment to several international markets.
India Remains a Key Market
While the report suggests an eventual exit from India by 2027, the country remains one of OnePlus’ strongest markets globally. The company continues to maintain a significant presence in India’s premium smartphone segment through online and offline retail channels.
As of now, there has been no official announcement regarding any change in OnePlus’ India operations.
No Official Confirmation Yet
The reported restructuring remains unconfirmed. OnePlus and Oppo have not issued any official statement regarding a withdrawal from the US, Europe, India, or other global markets.
Investors, customers and industry stakeholders are likely to watch closely for any clarification from the company in the coming weeks.
